Only 50% of job recruitment is successful. We help you increase your success to 90% by coaching and mentoring you to know:
Staff retention is vital. Losing key members of your team costs time and money. We help you hold on to key staff by:
|What you think you need is a Head of Marketing with 9+ years’ experience|
|What you actually need is a Head of Marketing who is a problem solver and can raise brand awareness to turn around decreasing sales.|
|90% of Job Descriptions say:||Yet 90% of Candidates Respond to:|
|Must have 9+ years’ marketing experience||You have raised brand awareness and increased sales in a startup without a strong brand|
|Degree Educated/PhD Desirable||You can influence people at all levels from your team to the Executive Board|
|5+ years in a senior leadership position||This job is for you if you enjoy talking to, inspiring and leading people|
|Typical interview question||Our approach|
|Q: “Tell me about a time when you solved a problem and how you did it?”
How do you know if they are good at solving problems or just giving a well-rehearsed answer?
|1. We’ve identified you need a problem solver
2. We ask a question giving a real business situation “Our business is not well known yet, how would you go about increasing brand awareness and sales?”
3. The words they use unconsciously will tell us if they really are a problem solver.
|What they tell you||The real reason is|
|I found a better paid job||You didn’t consult me before moving me to this new role|
|I want to retire early||I’m finding it difficult managing former colleagues.|
|You notice||We ask|
|They’ve stopped contributing at meetings||What has changed to stop you feeling you can make a difference?|
|They block rather than support decisions||What has happened to make you mistrust your boss and peers?|
|What you think you should do||Support that works longer term|
|Increase salary and benefits package||Understand why they are demotivated|
|Put a relaxation room in the office||Offer them opportunities to work through their issues with an impartial coach|
|Offer home working options||They will gain insights into their situation and what they can do about it.|
Katherine believes that understanding human behaviour lies at the heart of recruitment and retention. Ever since she can remember, Katherine has been curious about what triggers people’s motivations and how they act. One of her earliest clients was a start-up called Nildram – a small ISP provider with big ambitions. Working with them to understand what a “Nildram” person looked like enabled them to grow rapidly, attract technical candidates from much larger competitors like Freeserve and sell to PIPEX Communications (now TalkTalk). As a Recruitment Coach, Katherine brings together her extensive recruitment and behavioural experience and ensures that the way her clients recruit is in sync with how people’s minds work.
Following her degree in Humanities at Stellenbosch University in South Africa, Katherine embarked on a career involving people. By the time she started her first recruitment business aged 27, she had honed her skills by working as a Recruitment Consultant, Marketing Executive and Public Relations Officer. Katherine and her husband moved to the UK in 1995 where she became a head-hunter before starting Recrion in 2001.